![]() From there, design thinking began to evolve as a “way of thinking” in the fields of science and design engineering-as can be seen in Herbert A. In 1959, he wrote “ Creative Engineering,” the text that established the four areas of design thinking. Arnold, professor of mechanical engineering at Stanford University. One of the first people to write about design thinking was John E. What is design thinking?ĭesign thinking originally came about as a way of teaching engineers how to approach problems creatively, like designers do. Ready to leverage the power of design thinking? Let’s go. How can I apply the design thinking framework?.What is the design thinking methodology and how can I use it?.What are the key principles of design thinking?. ![]() In this post, we’ll show you exactly what design thinking is and what it looks like in action. It’s a concept that’s becoming increasingly hard to ignore, and yet, despite such high-profile success stories, it’s a concept that continues to be shrouded in mystery.Įnough of the vague definitions and abstract descriptions. It has been credited with remarkable feats, like transforming Airbnb from a failing startup to a billion-dollar business. You also know that innovation doesn’t always come that easily.ĭesign thinking has long been considered the holy grail of innovation-and the remedy to stagnation. Innovation can’t be a one-time affair it needs to be part of the company’s DNA. Now, the challenge that all of these companies-and your company too, no doubt-face is to continue that innovation in order to maintain or further advance their position in their respective markets. The Apples, Airbnbs, and Ubers of this world were all borne of innovation. Our capacity for innovation-the ability to conceive ideas which are at once actionable and effective-is what gives us the upper hand in competitive industries. ![]() ![]() It’s the secret sauce, after all the key to progress and success. If you’re a designer, an entrepreneur, or any kind of employee, you are no stranger to the constant pressure to innovate. The famous inventor, engineer, businessman, and holder of no fewer than 186 patents Charles Kettering once said, “If you have always done it that way, it is probably wrong.” ![]()
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